Tyler Edberg
Five years of social media content creation. A full-stack digital marketing strategist, building campaign strategy and executing it end to end.
YouTube: Portal Master Studios
My personal channel, Portal Master Studios, has grown to 550K+ subscribers on YouTube, cross-posted to TikTok, Facebook, and Instagram. I contract a video editor to help me post 3 Shorts every day.
Organic content
The everyday content that built the audience, across both short and long form.
Paid collaborations
Brand integrations built into regular Shorts content, without breaking the format that got people watching in the first place.
Case study
To prove the growth wasn't a fluke, I started a second channel from zero, with no existing audience and no paid promotion, and grew Sadistic Slivers past 1M Shorts views in two months. Here's how that broke down.
Setup
Picked a niche I was interested in but had no experience in, then researched what already performed there, taking notes on hooks, engagement rates, and editing styles across the top content in the space.
Approach
Used that research to shape how I filmed and edited, then adjusted as results came in, reading what landed and what didn't, and reworking hooks and edits until the format found consistent traction.
Result
1,007,338 views and 4.1K hours of watch time in the channel's first two months, with no paid promotion behind any of it.
Astropad
Marketing InternOngoing content and creator marketing work for Astropad's products, targeting students, artists, and OpenClaw early adopters.
Scripts & hooks
TikTok scripts and hooks for RPP and RDP, organized around angles like back-to-school, replacing a physical notebook, keeping an iPad clean, and cutting backpack weight.
Long-form video
Produced YouTube videos for the Astropad Workbench channel, including an OpenClaw setup tutorial and an iMessage AI agent integration video, with full metadata, thumbnails, and an SEO approach built on two pillars: low-competition search-intent keywords, and a founder-voice franchise ("the Mac mini in the closet").
Creator partnerships
Sourced and reached out to creators for Astropad campaigns using Modash, where hashtag search outperforms AI-prompt search for finding micro-creators and engagement rate is the top filter. Researched 25 iPad-adjacent brands for partnership fit, negotiated dozens of creator deals, wrote video briefs, and worked with creators through to final cut.
Campaign strategy
Wrote the full brief for Astropad's 2026 Back to School sale: moved the window earlier based on college start-date research, paired the discount with a bundle instead of competing against Astropad's standing student discount, planned a segmented email sequence instead of one blast, and built in a TikTok Shop push, informed by competitive research on how other brands time their own back-to-school sales.
What this looks like on your team
Organic growth without a media budget
Built and grew Portal Master Studios to 1B+ views from nothing, with no ad spend.
Content that fits the platform, not just the brand
Writes and produces for brand channels without losing what makes short-form content actually work.
Creator deals from research to final cut
Handles sourcing, negotiation, and creative direction, so campaigns don't need a separate agency in the loop.
Testimonials
"Tyler clearly has a natural marketing ability. I am confident that Tyler would make an important impact in any social media related role."
Contact
Open to marketing and content roles. Happy to walk through any of this work in more detail.